Twitter’s Push for Long-Form Writing: A New Era of Content Creation
Introduction
Twitter, the social media platform that has revolutionized the way we share our thoughts and ideas, is embarking on a new journey. In an effort to compete with rival newsletter platforms, Twitter has introduced a feature that allows Blue subscribers to post 10,000-character-long posts. This move is seen as a significant shift in the company’s focus towards long-form writing, which was previously encouraged through the introduction of 4,000-character-long tweets for Blue subscribers.
The Rise of Long-Form Writing on Twitter
In February, Twitter introduced 4,000-character-long tweets for Blue subscribers to encourage people to publish longer posts instead of threads. This move was seen as a step towards promoting long-form writing on the platform. However, with the introduction of 10,000-character-long posts, Twitter is taking its commitment to long-form writing to the next level.
Bold and Italic Text Formatting
In addition to the new post length limit, Twitter has also added support for bold and italic text formatting. This feature allows users to add emphasis to their text by using markdown syntax, making it easier to convey complex ideas and emotions through their posts.
The Impact of Elon Musk’s Monetization Tools
Twitter’s push for long-form writing comes at a time when Elon Musk is introducing creator monetization tools. On Thursday, Musk announced that creators can apply for monetization and offer subscriptions to users. For the next 12 months, Twitter will give all money to creators after paying Apple or Google their 30% cut. Post that, the Apple/Google tax will reduce to 15%, and the social media company will take a smaller fee from creators.
Revenue Sharing with Blue Subscribers
In February, Elon Musk had promised ad revenue sharing with Blue subscribers, but the feature hasn’t appeared anywhere yet. However, with the introduction of monetization tools, Twitter is providing creators with more opportunities to earn money from their content.
Eligibility Criteria for Monetization
To be eligible for monetization, creators need to meet certain criteria. They must be at least 18 years old, have 10,000 active followers, and have tweeted at least 25 times in the last 30 days. Currently, Twitter’s monetization program is only available for users in the U.S., but Musk has stated that the company is working to expand the program to other countries.
A Fierce Battle with Substack
Twitter is also in a fierce battle with newsletter platform Substack, which introduced a Twitter-like feed called Notes earlier this week. In response, Twitter started blocking links to Substack and even disallowed replies, retweets, or bookmarks on tweets with links to the newsletter service. The feud between the two platforms has sparked controversy, with Elon Musk accusing Substack of trying to download a massive portion of the Twitter database to bootstrap their Twitter clone.
The Future of Content Creation
Twitter’s push for long-form writing and monetization tools is set to revolutionize the way we consume content on the platform. With the introduction of 10,000-character-long posts and support for bold and italic text formatting, creators now have more opportunities to express themselves and connect with their audience.
Conclusion
Twitter’s commitment to long-form writing and creator monetization tools marks a significant shift in the company’s focus towards promoting high-quality content creation. As the platform continues to evolve, it will be exciting to see how users adapt to these new features and take advantage of the opportunities they provide.
Related Stories
- Instagram Threads won’t share timeline for account portability
- TikTok CEO plans to attend Trump inauguration
- Blue Origin successfully launches New Glenn rocket into space
Stay Ahead of the Curve with TechCrunch’s Daily Newsletters
Subscribe to our daily newsletters and stay up-to-date on the latest news and trends in the tech industry.
- TechCrunch Daily News: Every weekday and Sunday, you can get the best of TechCrunch’s coverage.
- TechCrunch AI: TechCrunch’s AI experts cover the latest news in the fast-moving field.
- TechCrunch Space: Every Monday, gets you up to speed on the latest advances in aerospace.
- Startups Weekly: Startups are the core of TechCrunch, so get our best coverage delivered weekly.
