Introducing a Game-Changing Solution for Marketers
In a move that promises to revolutionize the way marketers find and utilize user-generated content, Catch+Release has launched an innovative AI-powered search engine. This groundbreaking technology enables users to search for relevant content in natural language queries, marking a significant departure from the traditional keyword-based approach.
The Problem with Traditional Search Methods
For too long, marketers have been hindered by the limitations of current search methods. While they can add links from popular social media platforms like Instagram, YouTube, and TikTok to their collection for potential use, these searches often rely on manual input and keyword-based queries. This means that finding relevant content is a time-consuming and inefficient process.
Introducing Natural Language Queries
The AI-powered search engine developed by Catch+Release addresses this issue head-on. By allowing users to input natural language queries, such as ‘children at a birthday party,’ marketers can now quickly and easily find relevant user-generated content without having to navigate multiple platforms or rely on keyword-based searches.
How the Search Engine Works
So, how does it work? Catch+Release’s AI-powered search engine uses image recognition technology to identify scenes and objects within media assets. This advanced capability enables the platform to return relevant results based on the user’s query, rather than relying solely on keywords or tags.
Benefits of the AI-Powered Search Engine
- Improved efficiency: Marketers can now find relevant content quickly and easily, saving time and resources.
- Enhanced accuracy: The AI-powered search engine reduces reliance on manual input and keyword-based queries, increasing the likelihood of finding accurate results.
- Broader content reach: By allowing natural language queries, marketers can access a wider range of user-generated content, including videos and images.
The Limitations of the Search Engine (For Now)
While Catch+Release’s AI-powered search engine is a significant innovation in the world of user-generated content, it does have some limitations. Currently, the platform relies on pre-indexed content from creators who have onboarded their assets to the platform. This means that marketers cannot yet use the search engine to scour the internet for relevant content.
The Road Ahead
Catch+Release has made significant strides in recent months, with 600 creators now onboarded and over 300,000 items indexed on the platform. The company is continually improving its recognition capabilities and expanding its reach into new markets.
A Promising Future
As Catch+Release continues to innovate and push the boundaries of user-generated content search, we can expect significant advancements in the near future. With a strong track record of growth and investment from top names like Accel, Cervin, and Stagwell, HarbourVest Partners, Kevin Durant’s venture firm 35V, and Gainsight CEO Nick Mehta, Catch+Release is well-positioned to become a leader in the AI-powered search engine space.
About Catch+Release
Catch+Release is a startup that specializes in licensing creator content for marketing campaigns. The company’s innovative platform helps brands find and utilize user-generated content from social media platforms like Instagram, YouTube, and TikTok. With its AI-powered search engine and growing network of creators, Catch+Release is poised to revolutionize the way marketers approach user-generated content.
Investment and Growth
Catch+Release has secured significant funding to date, with $31.3 million raised in various rounds, including an extension round of $8 million announced last month. This investment has enabled the company to expand its reach and continue developing innovative solutions for marketers.
Conclusion
The launch of Catch+Release’s AI-powered search engine marks a significant milestone in the world of user-generated content search. By enabling natural language queries and leveraging image recognition technology, the platform offers marketers a powerful tool for finding relevant content quickly and efficiently. As Catch+Release continues to innovate and grow, we can expect exciting developments in this space.
About the Author
Ivan Mehta is a journalist covering global consumer tech developments at TechCrunch. He has previously worked at publications including Huffington Post and The Next Web, and can be reached at im@ivanmehta.com.
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