In a strategic move to build a diverse collection of home brands that cater to the needs of digitally native consumers, online interior design startup Havenly has acquired artisan home décor startup The Citizenry. This acquisition marks Havenly’s third deal in two years and is part of the company’s vision to create a comprehensive ecosystem for home consumers.
A Visionary Approach to Home Furnishings
Launched in 2014, The Citizenry works with artisans from around the world to produce limited-edition runs of handcrafted home goods. By acquiring The Citizenry, Havenly is expanding its offerings in furniture, textiles, and home décor. This acquisition will enable Havenly customers to access a curated selection of elevated home décor products that are both beautifully designed and meaningful.
A Design-First Ecosystem
According to Lee Mayer, CEO of Havenly, the company’s vision is to create a design-first ecosystem for the rising digitally native home consumer. By acquiring brands in the home furnishing space over the past three years, Havenly aims to provide consumers with a comprehensive and curated selection of products that meet their evolving needs.
A Commitment to Sustainability and Social Responsibility
The Citizenry’s commitment to sustainability and social responsibility aligns perfectly with Havenly’s values. By working with master artisans and heritage manufacturers, The Citizenry brings to market beautifully designed, globally-inspired products that are ethically crafted. This acquisition will enable Havenly customers to support these makers while cultivating a truly unique and meaningful home for themselves.
A Strong Portfolio of Brands
In addition to The Citizenry, Havenly has acquired two other brands in the past three years: Interior Define, a customizable furniture and upholstery brand, and The Inside, a home furnishing brand. This strategic move demonstrates Havenly’s commitment to building a diverse portfolio of brands that cater to the evolving needs of digitally native consumers.
A Growing Market for Home Furnishings
The market for home furnishings is growing rapidly, driven by the increasing demand from digitally native millennials who are driving the conversation in home décor and home furnishings. According to Mayer, Havenly sees a generational opportunity to be at the forefront of this conversation and evolve its product and portfolio to meet the changing needs of consumers.
Financial Details
The financial terms of the deal were not disclosed. However, it is clear that this acquisition will enable Havenly to expand its offerings and provide customers with access to a curated selection of home décor products from around the world.
A Bright Future Ahead
With this acquisition, Havenly is poised to continue its growth trajectory and solidify its position as a leader in the online interior design market. As the company continues to understand what consumers are looking for from a home design perspective, it will evolve its product and portfolio to meet those needs.
About The Citizenry
The Citizenry is an artisan home décor startup that works with artisans from around the world to produce limited-edition runs of handcrafted home goods. Founded in 2014, The Citizenry has established itself as a leader in sustainable and socially responsible home décor products.
About Havenly
Havenly is an online interior design startup that provides customers with access to a comprehensive ecosystem for home consumers. With its acquisition of The Citizenry, Havenly is expanding its offerings in furniture, textiles, and home décor.
